“Rocking around the Christmas Tree at the Christmas party hop…” (Classic Christmas song by Brenda Lee). To many of us, Christmas is perceived as the best holiday of the year where we get time to relax, spend it with loved ones, family and friends. We get to go shopping, watch classic films (my favourite is still The Snowman), wear infamous jumpers, eat and be merry. It’s a time for unity and celebration. It has many (and different) meanings to everyone and creates long lasting and unforgettable memories.
Due to its commercialization, Christmas can also help tell a successful marketing story through its connotations and imagery. I’ll demonstrate below:
Father Christmas/Santa Claus
A fictional and creative character that has brought joy to millions all across the world for centuries. I am not saying that an organization should be fictional in delivering their message as this would mislead customers and damage their brand and reputation. However, what I am saying is that an organizations brand and message should be creative and engage its audience. A creative, clear and truthful message can build an everlasting impact on its audience and create a meaningful and positive legacy for years to come.
Just like the red nose reindeer an organisations brand should be unique and stand it out. It should have a USP. It should tell its audience what it needs to know and not only be different from its competitors, it should be perceived as being better.
This has become synonymous with the legend that is Mr Claus. As Santa goes down the chimney to deliver presents, it should come as second nature to go deep into delivering an organizations message and collating data and KYC – knowing your customer is vital.
Spending time with family
The ones you work with; your team are like family so everyone should work in close collaboration to get a mutually beneficial outcome. The gifts everyone gets? Satisfying the customers need and adding value to the organizations brand and profitability.
Those are just a few examples of how the magic of Christmas can help tell a successful marketing story. To all of you reading, I wish you and your loved ones a blessed and merry Christmas.