Useful marketing and social media acronyms and abbreviations to know


Ever wondered what a social media or marketing acronym or abbreviation stood for? Or do you just want to refresh your knowledge? Here is a list of common and useful acronyms and abbreviations for marketers and social media enthusiasts to know.

B2B and B2C – Business to Business and Business to Consumer/Customer

FB – Facebook

TW – Twitter

LI – LinkedIn

IG- Instagram

YT – YouTube

SMP – Social Media Platform

CTA – Call To Action

DM – Direct Mail/Direct Message

KPI – Key Performance indicators

TBT – Throwback Thursday or Throwback Tuesday

SEO – Search Engine Optimization

PPC – Pay Per Click

SEM – Search Engine Management

CTR – Click-Through Rate

CRM – Customer Relationship Management

CMS- Content Management System

ROI – Return of Investment

HTML – HyperText  Markup Language

CR – Conversion Rate

RT – Retweet

SAAS – Software-as-a-Service

SLA – Service Level Agreement

WOM – Word of Mouth

ISP – Internet Service Provider

SWOT – Strengths, Weakness, Opportunities, Threats

MT – Modified Tweet

URL – Uniform Resource Locator

AIDA – Attention, Interest, Design, Action

KYC – Know your Customer

ESP – Email Service Provider

GA – Google Analytics

SMM – Social Media Marketing

NPS – Net Promoter Score

IRL – In Real Life

For a detailed look at the A-Z of marketing, click on parts 1, 2 and 3.


Emmanuel #EKsMarketingViews


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