Demonstrate
Know your brand’s story, product /service well. Capture this with content – written and visual. Show and tell helps you sell.
Educate
Inform your audience of the benefits of the product or service you provide. Want to stand out? Be visual. Capture demonstrations through video, photos, use infographics (Canva is a great tool for this).
Communicate
Don’t speak to audience using jargon or internal terminology they will not understand. Remember the principles of KISS – Keep It Simple, Stupid, Keep It Short and Simple, Keep It Simple and Straightforward.
Resonate
Create content that appeals to your target audience. Never forget who they are and their wants and needs for your product or service. Sell the need, buy the want.
Until next time…
Emmanuel #EKsMarketingViews
eksmarketingviews.wordpress.com 