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Demonstrate, Educate, Communicate and Resonate

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Demonstrate

Know your brand’s story, product /service well. Capture this with content – written and visual. Show and tell helps you sell.

Educate

Inform your audience of the benefits of the product or service you provide. Want to stand out? Be visual. Capture demonstrations through video, photos, use infographics (Canva is a great tool for this).

Communicate

Don’t speak to audience using jargon or internal terminology they will not understand. Remember the principles of KISS – Keep It Simple, Stupid, Keep It Short and Simple, Keep It Simple and Straightforward.

Resonate

Create content that appeals to your target audience. Never forget who they are and their wants and needs for your product or service. Sell the need, buy the want.

Until next time…


Emmanuel #EKsMarketingViews

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Should your business have a podcast?

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When thinking of a podcast, it can be perceived as a discussion between individuals; a short audiobook into a topic of interest. It is a way for viewers to listen, learn and even have questions answered that they may have thought never needed to be asked.

According to statistics from SEO (Search Engine Optimisation) training company Baclinkco, there are an astonishing 464 million podcasts worldwide. This figure is projected to reach 504.9 million by the end of this year. The most common length of a podcast is 20-40 mins. However, this does not mean an hour-long podcast episode cannot be just as impactful. It can all depend on the topic of discussion and if it segways into something else.

So, why haven’t some businesses capitalized on having a podcast? In this article, I will discuss the benefits a podcast can bring.

  1. The Voice Within

People do not just buy into a product or service. They don’t. People buy into a brand. Consumers at times, buy into a brand that reflects them; their ideologies and beliefs. By hearing from a company in an audio and visual medium, this can come across as more relatable. Hearing from the CEO, management and even staff can create more of a personalized feel. This gives a business and its brand a voice. Consumers feel as though they know the brand, this creates inclusivity and brand loyalty. Imagine having a podcast as being a conversion that is being shared. Businesses are giving consumers an insight into their brand thus creating value. This can be reciprocated by consumers feeling appreciated by buying into a product or service; a mutually beneficial conversation.

2. Awareness

Podcasts are a great platform for building brand awareness. With a multitude of platforms such as Spotify for Podcasters (which I use), Storyboard, SoundCloud, and RSS.com, this is a great opportunity for a business’s voice to be heard. Businesses can publish their content/episodes and distribute them to all platforms where their podcast is available. These platforms act as a Content Management System such as Hootsuite but for audio or video (or both). This can generate more exposure therefore greater brand awareness.

3. Social Media Growth

Podcasts can serve as a catalyst to direct people to a business’s social media platform. Announcements of any upcoming events for example can direct people to find out more by following their social media. On every podcast episode, businesses can have a call to action with a link to all their platforms. It can be as simple as “Follow us on … to learn more and find the latest updates”. Snippets of recorded episodes can also be used to grow a business’s social media platforms and in doing so it can be perceived as a trailer; adding anticipation for an episode. This can also generate growth for the podcast and the business’s online presence in general.

4. Thought Leadership

LinkedIn is a platform that is renowned for thought leadership where industry experts share their opinions, and thoughts and educate others. So why can’t you/your business do this with a podcast? As great as podcasts are for businesses to promote their brand, they can be used to discuss the sector that they are in; provide industry news and updates. This can help establish a business as a leader in their field, create trust and brand loyalty.

5. Can be cost-effective

Businesses don’t have to break the bank figuratively speaking as podcasts can be inexpensive. You do not need to have a state-of-the-art studio with all the latest technology to start a podcast. No? Yes. You can use a small, quiet area with a microphone and record and upload the content to your desired platform. It is best to start small, then get comfortable, into a rhythm and see where that takes the business then expand. It is a marathon, not a sprint.

6. Content and traffic

Podcasts can be excellent for repurposing content. From an episode, you can turn this into an article and upload it to the company’s website. For example, you may have a guest on your podcast and it can be a Q&A. This can then be turned into an article to share. As I mentioned in point 3, (the last 2 sentences to be precise) use the content you already have to generate more content.  As marketers and business people, we sometimes believe everything has to be fresh and brand new. It doesn’t. We can use the content we already have and at times transform it into another medium or snippets of it to keep our target audience engaged.

7. Plan

As some of you are aware who have read my previous blog posts, one of my favourite quotes is “The planners of today are the leaders of tomorrow”. With a podcast, have a clear plan. What topics are you going to discuss? What questions will you ask your guest? (if you have one). How can you capitalise on this and share it with a wider audience? Take all this into consideration – plan and strategize.

With a business podcast, it is not just about educating your audience, it is about your business learning along the way too. Ask questions, reply to comments and listen to your audience.  Some businesses may be apprehensive about doing a podcast because it can be perceived as being time-consuming. If time can be allocated, guests and employees are given a little bit of notice (I know that is not always easy and the case), having a podcast on all the points mentioned, can be beneficial to everyone involved; from the host, the guest, the listeners and ultimately the business.

Is there any else I have missed out? If so, leave a comment below and don’t forget to like, follow and subscribe to my blog.

Until next time…


Emmanuel #EKsMarketingViews

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2024…

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2024, time to develop your marketing and more.
Tell stories, get creative and explore.
Work in unison because T.E.A.M means together everyone achieves more.
When working as a team be on the same page.
You want to take the customer on a journey stage by stage.
It’s about collaboration.
Gaining a customer’s trust and loyalty has to be taken into consideration.
Promote the brand, look at data and see what you can find.
Plan and strategize, become a marketing mastermind.
Just remember when you’re working hard, feeling pressure and against the grind, motivate each other and it is important to be kind.

Until next time…


Emmanuel #EKsMarketingViews

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Tilt – Leaning and gleaming in retail

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Have you heard of the app that is taking the retail industry to the next level? No? Its name is Tilt. The fun interactive live shopping marketplace. Tilt allows independent retailers and sole traders to sell clothes directly to their audience and interact with them. However, there is more. Like its counterpart Ebay, buyers can communicate directly with sellers. This is done visually and they can bid for clothing items that they desire. The seller can talk directly to their audience, and ask them questions about clothes they want and vice versa.  Face-to-face interaction online.


Consumers can discover emerging brands, stand out from the crowd and jump into rooms generated by brands and creators. By doing so, they can engage with other online shoppers, and ask and get questions answered by brands. This builds an online community – a retail discord or telegram if you will, making the shopping experience more personal between the brand/creator and its audience.

Consumers can discover brands and creators through the search bar and categories. Users can also receive notifications when their favourite creators are live (there is also a countdown function) and if they are doing any free giveaways. 


The app is an alternative way of shopping for vintage and streetwear making it more exciting and personal.  From an independent retail brand and creator perspective, this is great to get more eyes on their business in conjunction with promoting on their social media platforms. From a consumer standpoint, they discover clothes that represent their style or identity and for the most part, at a cheaper price or for free if the creator decides to do a giveaway.

Still in its infancy as it was released on the 11th of November 2022, Tilt has received 5,000 plus downloads so far as it continues to grow amongst fashion lovers. The app may be called Tilt, but it doesn’t look like it will be slanting off anytime soon.

Until next time…


Emmanuel #EKsMarketingViews

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Strategy, Content and Data…

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Strategy, content, data.

All can make a marketing campaign greater.

When there’s pressure and your team are against the grind,

Don’t forget that it is important to be kind.

Communication, working together, learning to collaborate,

Benefits everyone and can make you all look great.

Remember, there is no I in team.

Success in business, that is the dream.

Look at statistics and logistics.

Invest in staff.

We can all learn from each other and have a successful career path.

Always think of the customer and what will resonate.

Time to concentrate.

Put this into your marketing and demonstrate.

Remember, with marketing, there is always a beginning, middle and an end.

What will make your campaign successful can depend on your budget, and what you spend.

Until next time…


Emmanuel #EKsMarketingViews